Who I am
Slovenian-born, American-accented, London-based.
Community marketing nerd and producer, gamer and self-proclaimed GIF queen.
Experienced senior digital marketer and content producer working in VFX.
And when I'm not behind the camera I'm usually in front of it - check out MartaSvetekActor.com for more info.
Proud member of Women In Games WIGJ and Tech London Advocates.
What I Do
Kyne Productions Ltd (current)
UK-based marketing consultancy business, working in community management, content production and marketing strategy consulting for the tech and creative sector, globally.
Currently working with clients across the film, video game, VFX, immersive and tech industries in the US and UK.
Senior Digital Marketing and Community Manager
Full time Senior Digital Marketing Manager responsible for shaping and driving the full set of Digital Marketing channels globally and heading up the Digital Marketing Team. Working on global communications in 9 languages.
Building and executing measurable, MQL-driven lead and demand generation campaigns and leading cross-functional teams to position the Onfido brand as a leader in the IDV space. Overseeing Marketing Operations and introducting a data-focused approach for the marketing team through designing and evolving the company’s marketing automation and attribution architecture, informing strategic decision-making and accurately reporting marketing’s contribution to company revenue targets.
Brand Ambassador, Content Marketing Manager
Managing social media strategy, content strategy and content production, working with the company Partners and Creative Director to create and define the brand image and tone of voice. Taking on the most public-facing role in the company as brand ambassador, including stage and video presenting, live streaming and event planning to increase community engagement. Fulfilling the role properly also required project managing a team of 6 content producers and social media executives.
Lead Trainer, Community Manager
Responsible for creating the company’s social media presence and defining tone of voice, ensuring the strategy and content appeal to both to millennial and corporate audiences while showing consistent growth in engagement, audience size and lead generation. Identifying and engaging social influencers. Also serving as lead video presenter and a brand ambassador.
Digital Community Consultant
Hired as a freelance consultant to create and consult on the implementation of a comprehensive content marketing strategy for Trillium Tech clients NASA and NVIDIA. The specific project referred to is the very first NASA Frontier Development Lab, a groundbreaking new accelerator aimed at helping create new tools and solutions for NASA's Asteroid Grand Challenge.
See Me In Action
The Great Northern opening day keynote - The Future of Work - January 2017
Keynote speech on the future of work for the grand opening of The Great Northern incubator and co-working space in Skelleftea, Sweden.
Barclays UK Digital Wings module - Social Media - Where did it all begin?
As part of the Internet 101 module for Barclays Digital Wings.
Step Back to Step Up - Executive presence and personal branding workshops
Fundraiser in support of the British Red Cross.
Websites, videos and other public projects
Freeformers Digital Heroes series
Season 1 - 2016
The first and pilot season of Freeformers' Digital Heroes featuring interviews with tech industry greats, including:
Vint Cerf, the Co-inventor of the Internet
Brian Forde, ex-Senior Technology Advisor to the White House
John Yi, Co-founder of Coinbase
Matt Trainer, Head of Programme Management at Facebook
Want to find out more about my work as a Mocap Performer and Actor?
Come check out my actor site!
From international campaigns to motion capture, voiceover and Hollywood blockbusters. This is the work that happens in front of the camera.